Handbooks and Guides

To help you with the many responsibilities you have as a Chapter leader, PRSSA provides the handbooks and guides below. Check them out, and if you have further questions, contact the National Committee or PRSSA Headquarters.

Handbooks and Guides


Chapter Handbook (PDF)
Chapter Handbook CoverThe Chapter Handbook describes the programs and tools you will need to serve your members and have a successful term. Learn about PRSSA’s Chapters standards, benefits, vision, and National events and initiatives. Get tips to help you recruit and plan meetings and events.
Student-run Firm Handbook (PDF)
Student-run Firm Handbook CoverThe Student-run Firm Handbook offers useful information to help you start, run or improve your student-run firm. It includes templates, case studies and suggestions for structure, finances and evaluation. Use the handbook to prepare to apply for National Affiliation and earn a Student-run Firm award.
Regional Conference Handbook (PDF)
Regional Conferences Handbook CoverThe Regional Conference Handbook gives you a step-by-step guide to hosting a Regional Conference that is successful and unique. Based on the experience of past hosts, the handbook includes information about submitting a bid, planning, implementing your event and evaluating your success.
PRSSA/PRSA Relationship Manual (PDF)
PRSSA/PRSA Relationship Manual CoverThe PRSSA/PRSA Relationship Manual outlines numerous ways for you to build and maintain a strong relationship with your PRSA sponsor Chapter. This guide of ideas and best practices can help you decide how to apply your resources and to strengthen your PRSSA/PRSA Chapter ties as a foundation for ongoing and successful interaction.
Brand Identity Guidelines (PDF)
Brand Identity Guidelines coverThe Brand Identity Guidelines provides instructions on using the PRSSA logo and tag line. Also included are templates you can replicate for your Chapter.
Style Guide (PDF)
Style Guide coverThe Style Guide offers writing standards for all PRSSA-related copy. Learn PRSSA and PRSA terminology, Internet style, and tips for formatting and punctuation.
Recruitment Brochure (PDF)
Recruitment Brochure CoverUse this full color, engaging brochure to attract new members and explain PRSSA benefits.
PR 101 (DVD)
PR 101 Video CoverThe PR 101 (DVD) introduces you to the public relations profession. This is a great tool to use at recruitment meetings or outreach sessions.
National Bylaws (PDF)
National Bylaws CoverAs the guiding standards for all PRSSA Chapters, the National Bylaws explains the Chapter requirements, national structure and governance.
Situation Analysis (PDF)
Situation Analysis CoverPublished by the National Committee, the Situation Analysis describes the history and current status of National initiatives. As a Chapter leader, you should use it as a template for maintaining your own individual records.