Strengthen Your Chapter

Every Chapter needs effective recruiting techniques to attract enthusiastic new members. If you’re at a small Chapter, you’re goal is to build membership; if you’re at a large Chapter, you’re probably seeking diversity and retention.

As future public relations professionals, we are uniquely equipped to design strategic campaigns that will educate and motivate our target audiences. Apply those skills to your recruiting efforts. Read below to learn about some creative approaches other Chapters have used to recruit new members.

Need more ideas? Ask other Chapter Presidents through the Google Group, contact the vice president of Chapter development, vice president of member services or start a conversation through PRSSA social media. You can also see the best recruitment ideas generated at the Leadership Rally in the Chapter Handbook (PDF).