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PRSSA 2019 National Assembly

Portland, Oregon | April 4–7

Hugo Ottolenghi

Hugo Ottolenghi
Florida International University

What do Alexa and Siri Have to do With PR?
Friday, April 5
2:45–5:00 p.m.

Hugo Ottolenghi is an instructor in the Global Strategic Communications master’s program at Florida International University (FIU) where is also teaches undergraduate courses and serves as the faculty adviser for FIU’s PRSSA chapter. 

Ottolenghi has taught public relations, mass communications and journalism classes at the undergraduate and graduate level at FIU for 12 years. He is certified in online and hybrid instruction. He has worked in public relations for nearly a decade, serving businesses and professionals, and consulting with public relations firms.

Early in his career, Ottolenghi was vice president of a national news company now known as bankrate.com. He managed reporting and research staff that produced four publications and provided news, analysis and data to more than 50 million consumers and 30 news organizations. Later, he directed reporters covering law, real estate, business and banking as a senior editor for the Daily Business Review, a South Florida daily newspaper owned by ALM, formerly American Lawyer Media.

Ottolenghi holds a master’s degree in journalism from the University of North Carolina at Chapel Hill and bachelor’s degree from Swarthmore College.

Session Description:
With the rise and infiltration of voice assistants into our daily lives, what does this mean for PR and communicators’ content strategies?  What do Alexa, Siri and other voice technologies have to do with PR?  This special speaker session will answer those questions and explore in more discussion.