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PRSSA 2019 National Assembly

Portland, Oregon | April 4–7

Matt Prince

Matt Prince
Sr. Manager, Public Relations and Brand Experience
Taco Bell Corp.

Farewell Meeting and Keynote Address
Sunday, April 7
8:30–11:00 a.m.

Matt currently leads Taco Bell's earned media, communications integration and special projects for the global brand. This includes food and digital innovation, brand engagement and fan cultivation. He is responsible, in part, for several of culture’s biggest contributions: Taco Bell weddings, Taco Bell Beer, creation of the taco emoji and saving the world’s first Taco Bell... you're welcome.

Previously, Prince lead social media engagement for the Walt Disney Co. where he developed and managed the company’s first ever Social Media Command Center and online engagement program. Prior to that, Prince was Sr. Manager of Executive Communications, handling speech writing and strategic communications for the President of Disneyland and over 70 executives.

Before Disney, Prince served as Director of Communications for the Orange County Business Council where he was responsible for all marketing, media, web and communication components for the organization representing over 200 of Southern California’s largest employers. Prior to that, he worked in the Public Information and Mayor’s office for the City of Anaheim where he was responsible for the strategic marketing campaign for the City’s 150th Anniversary.

Recently, Prince was named to ADWEEK's 31 Young Influentials List and has been named to two 40 Under 40 lists: PR Week and OC Metro Magazine.

He served as President of the Public Relations Society of America (PRSA), Orange County Chapter in 2014 and is the professional advisor to his alma mater (California State University Fullerton’s) PRSA student chapter since 2011. He was inducted to the PRSSA National Hall of Fame, and was named 'National Advisor of the Year' twice (2013 & 2015).