(Banner graphic of PRSSA 2016 National Conference logo)

PRSSA 2016 National Conference

Crossroads of Public Relations

Indianapolis | Oct. 21–25 |

National Conference Program

Friday, Oct. 5

10 a.m.–2 p.m.

Career Tours
Pre-Registration Required.  

12–7 p.m.

Registration and Hospitality

3–4 p.m.

Regional Conference Workshop*
Attendance is required for 2018 Regional Conference Coordinators. 

Student-run Firm Workshop

3–6:30 p.m.

Resume Critique
Pre-Registration Required.  

4–5 p.m.

Chapter Development Sessions

5:30–6:45 p.m.Chapter Presidents’ Leadership Workshop
5:30–6:45 p.m.

PRSSA Adviser Session

7–9 p.m. 

Opening Night Celebration 

Saturday, Oct. 6

8 a.m.–4 p.m. Registration
8 a.m.–4 p.m.Hospitality
8–9 a.m. Continental Breakfast
9–11:30 a.m. 

Welcome, Awards, Keynote Address and Chapter Roll Call

12–1:15 p.m.Chapter Presidents’ Lunch
1:302:30 p.m.Winning the Race: Political PR
Staying Competitive with Emerging Trends
PR Wears Prada
Social Media: How it has changed and shaped the world of PR
2:50–3:50 p.m.Emotional Intelligence in Digital Storytelling
Life Lessons They Never Taught You In College
Not for PRofit
Navigating Media Management
4:10–5:10 p.m.Code for Communication
Strategic Event Planning
PR Gets Festive
Cure your Communication Skills: Healthcare PR
5:30–8:30 p.m.

PRSA Diversity and Inclusion Mixer

Sunday, Oct. 7

8:15 9:15 a.m.Breakfast with Champions for PRSSA
9 a.m.–3 p.m.Registration
9 a.m.–12 p.m.Hospitality
9:15–10:30 a.m.Keynote Address: Meet the Living Legends of Public Relations
11 a.m.–12 p.m. Roll with your Reputation: Sports PR
Come Fly With Me: Airline PR
Design Keeps Things in Line
InterVIEW your Strengths and Weaknesses
12:30–2:30 p.m. 

PRSA General Session

3–4 p.m.Special Session
4:20–5:20 p.m.Special Session
5:30–6:15 p.m.Officer Discussions
  • Presidents and Vice Presidents
  • Secretaries and Treasurers
  • Publications and Student-Run Firms
  • Public Relations Liaisons, Webmasters and Historians

Monday, Oct. 8

7 a.m.–12 p.m.Registration
8–9:45 a.m. 

PRSA General Session

10:15–12:15 p.m.Career Development Exhibition (Schools A-L)
12:15 a.m.–1:15 p.m.Exhibitor Break
1:15–3:15 p.m.Career Development Exhibition (Schools M-Z)
5:30–8 p.m. Awards Ceremony and Dinner

Tuesday, Oct. 9

9:30–11 a.m.PRSA General Session

Speakers, sessions and other Conference events are subject to change without notice.