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PRSSA 2016 National Conference

Crossroads of Public Relations

Indianapolis | Oct. 21–25 |

National Conference Program

Friday, Oct. 6

10 a.m.–2 p.m.

Career Tours
Pre-Registration Required

12–7 p.m.

Registration and Hospitality

3–4 p.m.Regional Conference Workshop

Student-run Firm Workshop
3–6:30 p.m.Resume Critique
Pre-Registration Required.  
4:15–5:15 p.m.

Chapter Development Sessions
Eastern Michigan University, Seemingly Im(Possible): Chapter Growth on a Non-Traditional Campus with DePaul University, Interns and the City: DePaul PRSSA Edition

Universidad de San Martin de Porres, Success in digital media: Improve your online presence as a PRSSA Chapter with Waynesburg University, PR Week Defeated: How to Host a Revolutionary Event

5:30–6:45 p.m.

Chapter Presidents’ Leadership Workshop

5:30–6:45 p.m.

PRSSA Adviser Session

7–9 p.m. 

"Take Me Out To The Ball Game" Opening Night Celebration 

Saturday, Oct. 7

8 a.m.–4 p.m. Registration
8 a.m.–1 p.m.Hospitality
8–9 a.m. Continental Breakfast
9–11:30 a.m. 

Welcome, Awards, Keynote Address with Jon Iwata, and Chapter Roll Call

12–1:15 p.m.

Chapter Presidents' Lunch

12–1:15 p.m.Fireside Chat
Pre-Registration Required.
1:302:30 p.m.

Sports Public Relations

The Transformation of PR, Mike Fernandez, Burson-Marsteller

Five-Star Strategies for Entertainment Public Relations

Message in Motion: Visual Storytelling

2:50–3:50 p.m.

#FindYourPRStrong, Sharon Barbano, Saucony and Wolverine Brands

Inbound Marketing: Bringing the Customer to You 

Navigating Fake News: Panel

New Tips from New Professionals, Hosted by the New Professionals Section

4:10–5:10 p.m.

Corporate Social Responsibility: Doing Well by Doing Good, Carol Cone, Carol Cone On Purpose

Creativity Where You Least Expect It, Michael DiSalvo, Ogilvy Public Relations

The Path to Public Relations: How to land Career in PR, Aaron Pickering, Cone Communications, Whitney Gray Bailer, Croplife America and Alexa Manocchio, Fidelity Investments

Moderated by: Professor Larry Parnell, Program Director, Strategic Public Relations

Let's Get Ethical: Interactive Panel, Ray Kotcher, Fellow PRSA, Ketchum and Don Wright, Ph.D, APR, Fellow PRSA, Boston University


Communicating in Style: Fashion Public Relations

GM Session
Surviving Year One: The Realities of Joining the World of PR, Laura Vellidis, Nebo Agency

Public Relations for the Nonprofit Professional

Sunday, Oct. 8

8:30–9 a.m. Coffee with Champions for PRSSA
9 a.m.–3 p.m.Registration
9 a.m.–12 p.m.Hospitality
9:15–10:30 a.m.

Keynote Address: Meet the Living Legends of Public Relations

11 a.m.–12 p.m. 

Sticking to the Brand, Jonathan Yohannan, Panera Bread

Pitching with Passion, Adam Ritchie, Adam Ritchie Brand Direction

Superhero Spokesperson, Dr. Joseph V. Trahan, III, APR, Fellow, PRSA, Trahan & Associates

Capital of Communication: Mastering Political Public Relations, Elizabeth Guyton, Massachusetts Governors Office

12:30–2:30 p.m. 

PRSA General Session, Morgan Spurlock

3–4 p.m.

Special Session

Mitigating and Gladiating: Crisis Management, Judy Smith, Smith & Company
Moderated by: Justin Joseph

5:30-6:30 p.m.

Special Session
Boston Bombing Panel

Monday, Oct. 9

7 a.m.–12 p.m.Registration
8–9:45 a.m. 

PRSA General Session with Innovative Entrepreneur Bea Arthur / Executive Development Coach AmyK Hutchens

10:15 a.m.–12:15 p.m.Career Development Exhibition (Schools A-L)
12:15–1:15 p.m.Exhibitor Break
1:15–3:15 p.m.Career Development Exhibition (Schools M-Z)
5:30–8 p.m. Awards Ceremony and Dinner

Tuesday, Oct. 10

8–9:15 a.m.Farewell Breakfast
9:30–11 a.m.PRSA General Session with Digital Marketing Expert Jay Baer

Speakers, sessions and other Conference events are subject to change without notice.