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PRSSA 2016 National Conference

Crossroads of Public Relations

Indianapolis | Oct. 21–25 |

National Conference Program

Friday, Oct. 6

10 a.m.–2 p.m.

Career Tours
Pre-Registration Closed.

12–7 p.m.

Georgian Checkroom
Registration and Hospitality

3–4 p.m.Georgian
Regional Conference Workshop

Student-run Firm Workshop
3–6:30 p.m.Terrace
Resume Critique

Pre-Registration Closed.  
4:15–5:15 p.m.

Chapter Development Sessions

Eastern Michigan University, Seemingly Im(Possible): Chapter Growth on a Non-Traditional Campus with DePaul University, Interns and the City: DePaul PRSSA Edition

Grand Ballroom B
Universidad de San Martin de Porres, Success in digital media: Improve your online presence as a PRSSA Chapter with Waynesburg University, PR Week Defeated: How to Host a Revolutionary Event

5:30–6:45 p.m.

Chapter Presidents’ Leadership Workshop, Ben Butler, APR, Top Hat

5:30–6:45 p.m.

PRSSA Adviser Session sponsored by Meltwater

7–9 p.m. 

Grand Ballroom A
"Take Me Out To The Ball Game" Opening Night Celebration 

Saturday, Oct. 7

8 a.m.–4 p.m. Georgian Checkroom 
8 a.m.–4 p.m.Outside Georgian Checkroom
8–9 a.m. Grand Ballroom B/Statler
Continental Breakfast
9–11:30 a.m. 

Grand Ballroom A
Welcome, Awards, Keynote Address with Jon Iwata, and Chapter Roll Call

12–1:15 p.m.

Chapter Presidents' Lunch, Kyle Suba, Chevrolet Truck Communications

12–1:15 p.m.Cambridge
Fireside Chat

Pre-Registration Required.
1:302:30 p.m.

Grand Ballroom A
Sports Public Relations, Nikki Barjon, The Barjon Group

The Transformation of PR, Mike Fernandez, Burson-Marsteller

Heartbeat Heard ‘round the World: PR is Nonprofits Lifeline, Mary Klemenok, LSU Manship School of Mass Communication, Lori Steele, Louisiana Organ Procurement Agency, Kirsten Heintz, Louisiana Organ Procurement Agency

Grand Ballroom B
Message in Motion: Visual Storytelling, Ian Cohen, Weber Shandwick

2:50–3:50 p.m.

Grand Ballroom B
#FindYourPRStrong, Sharon Barbano, Saucony

Inbound Marketing: Bringing the Customer to You, Meghan Keaney Anderson, HubSpot

Navigating Fake News, Thomas Fiedler, College of Communication, Boston University
Moderated by: Professor John Carroll, Boston University

Grand Ballroom A
Tips from New Professionals, Hosted by the New Professionals Section, Andrea Gils, University of Kentucky International Center, Veronica Mingrone, Canvas Blue, Chad Furst, Booz Allen Hamilton

Moderated by: Laura Fooks, Lockheed Martin

4:10–5:10 p.m.

Grand Ballroom A
Beyond the PR Stunt: Creativity in PR Jobs You Didn’t Know Existed, Michael DiSalvo, Ogilvy Public Relations

The Path to Public Relations: How to Land A Career in PR, Aaron Pickering, Cone Communications, Whitney Gray Bailer, Communications Consultant, and Alexa Manocchio, Fidelity Investments

Moderated by: Professor Larry Parnell, Program Director, Strategic Public Relations, The George Washington University


Let's Get Ethical: Interactive Panel, Ray Kotcher, Fellow PRSA, Ketchum and Don Wright, Ph.D, APR, Fellow PRSA, Boston University

Grand Ballroom B
The Social Age, Jason Rentner, Pro Football Hall of Fame
5:30–6:30  p.m.

Grand Ballroom B
Celebrity Focused Public Relations, Rita Tateel, The Celebrity Source

Taking the “Corporate” Out of Corporate Communications, Chris Bonelli, General Motors

Sponsored by General Motors

Surviving Year One: The Realities of Joining the World of PR, Laura Vellidis, Nebo Agency Sponsored by Nebo Agency

Grand Ballroom A
SharifaSays: Communicate In Style, Sharifa Murdock, Liberty Fairs

5:30–8:30 p.m.

Boston Marriott Copley Place Hotel
PRSA Diversity and Inclusion Mixer

 Sponsored by Coca-Cola

Sunday, Oct. 8

8:30–9 a.m. Terrace
Coffee with Champions for PRSSA
9 a.m.–3 p.m.Georgian Checkroom 
9 a.m.–12 p.m.Outside Georgian Checkroom
9:15–10:30 a.m.

Grand Ballroom A
Keynote Address: Meet the Living Legends of Public Relations, Nick Ashooh, APCO Worldwide, Patrice Tanaka, Joyful Planet LLC

11 a.m.–12 p.m. 

Grand Ballroom A
Sticking to the Brand, Jonathan Yohannan, Panera Bread

Invention in PR, Adam Ritchie, Adam Ritchie Brand Direction

Grand Ballroom B
Superhero Spokesperson, Dr. Joseph V. Trahan, III, APR, Fellow, PRSA, Trahan & Associates

Capital of Communication: Mastering Political Public Relations, Elizabeth Guyton, Massachusetts Governors Office, Michael DeFilippis, Direct Impact

12:30–2:30 p.m. 

Boston Marriott Copley Place Hotel
PRSA General Session, Morgan Spurlock

3–4 p.m.

Grand Ballroom A
Special Session
Mitigating and Gladiating: Crisis Management, Judy Smith, Smith & Company
Moderated by: Justin Joseph

4:45–5:30 p.m.Grand Ballroom A
Officer Discussions
  • Presidents and Vice Presidents
  • Secretaries and Treasurers
  • Publications and Student-Run Firms
  • Public Relations Liaisons, Webmasters and Historians

Monday, Oct. 9

7 a.m.–12 p.m.Georgian Checkroom
8–9:45 a.m. 

Boston Marriott Copley Place Hotel
PRSA General Session with Innovative Entrepreneur Bea Arthur / Executive Development Coach AmyK Hutchens

10–11:00 a.m.

Special Session
Community from Tragedy: The Story of the Boston Marathon Bombing, T.K. Skenderian, Boston Athletic Association, Heather Abbott, Marathon Survivor

Moderated by: Tim Sullivan, Spaulding Rehabilitation Center

11:15 a.m.–1:00 p.m.Grand Ballroom B/Statler
Career Development Exhibition (Schools A-L)
1:00–2:00 p.m.Exhibitor Break
2:00–3:45 p.m.Grand Ballroom A
Career Development Exhibition (Schools M-Z)
1:00–2:00 p.m.

Special Session
Corporate Social Responsibility: Doing Well by Doing Good Carol Cone, Carol Cone ON PURPOSE

5:30–8 p.m. Grand Ballroom A&B
"Happy 50th Anniversary PRSSA" Awards Ceremony and Dinner

Tuesday, Oct. 10

8–9:15 a.m.Georgian/Arlington/Berkeley/Clarendon
"Boston Tea Party" Farewell Breakfast
9:30–11 a.m.Boston Marriott Copley Place Hotel
PRSA General Session with Digital Marketing Expert Jay Baer

Speakers, sessions and other Conference events are subject to change without notice.