(Banner graphic of PRSSA 2016 National Conference logo)

PRSSA 2016 National Conference

Crossroads of Public Relations

Indianapolis | Oct. 21–25 |

National Conference Program

Friday, Oct. 5

10 a.m.–2 p.m.

Career Tours
Pre-Registration Required.
Limited slots available – first-come, first served  

12–7 p.m.

Registration and Hospitality

3–4 p.m.

Regional Conference Workshop*
Attendance is required for 2019 Regional Conference Coordinators. 

Student-run Firm Workshop

3–6:30 p.m.

Resume Critique
Pre-Registration Required.
Limited slots available – first-come, first served  

4–5 p.m.

Chapter Development Session

Chapter Development Session

5:30–6:45 p.m.Chapter Presidents’ Leadership Workshop, Svetlana Legetic, Brightest Young Things
5:30–6:45 p.m.

PRSSA Adviser Session

7–9 p.m. 

"Far Out in Austin" Opening Night Celebration 

Saturday, Oct. 6

8 a.m.–4 p.m. Registration
8 a.m.–4 p.m.Hospitality
8–9 a.m. Continental Breakfast
9–11:30 a.m. 

Welcome, Awards, Keynote Address and Chapter Roll Call, Kate Lowery, HomeAway

12–1:15 p.m.Chapter Presidents’ Lunch
Sponsored by: IBM
1:30–2:30 p.m.Business + PR: The Fast-Paced World of Financial Communications, Josette Robinson, Prosek Partners
Art of PR meets Big Data and Neuroscience, Ernest Duplessis, Northwestern University Medill School
Sponsored by: Northwestern University Medill School
More Than Just Viral: Making a Video That Your Audience Actually Watches, Tod Plotkin, Green Buzz Agency
CEO of You 2.0 - Analyzing Your Digital Brand for Future Success, Jason Mollica, American University
2:50–3:50 p.m.The Art of Conflict and Crisis, Dr. Raquel Perez, Aileen Izquierdo, Heather Radi-Bermudez, Florida International University
Who's Writing Your Story?, Brian Easter, Nebo Agency

Sponsored by: Nebo Agency
Strategic Event Planning, Gary McCormick, APR, Fellow PRSA, GMc Communications, LLC
Taming the Media Monster, Dr. Joseph V. Trahan III, APR, Fellow PRSA, Trahan & Associates
4:10–5:10 p.m.Code for Communication, Brandi Boatner, IBM
Sponsored by: IBM
Not for PRofit, Michele Glaze, Boys & Girls Clubs of the Austin Area
PR Gets Festive, Brett Cannon, SXSW
Cure your Communication Skills: Healthcare PR, Rachel Henderson, Warschawski


Sunday, Oct. 7

8–9:15 a.m.Breakfast with Champions for PRSSA
8 a.m.–3 p.m.Registration
9 a.m.–12 p.m.Hospitality
9:15–10:30 a.m.Keynote Address: Meet the Living Legends of Public Relations, Cheryl I. Procter-Rogers, APR, PCC, Fellow, MBA, MA, A Step Ahead Consulting and Coaching, Raymond L. Kotcher, Fellow PRSA, Ketchum

Sponsored by: The Plank Center for Leadership in Public Relations

11 a.m.–12 p.m. Celebrating Black Public Relations History

Moderator: Rochelle Ford, Ph.D., APR, Elon University
Come Fly With Me: Airline PR, Katie Gatti, Southwest Airlines, Michelle Agnew, Southwest Airlines
A City on the Brink: The Austin Bombings, David Green, City of Austin, Anna Sabana, Austin Police Dept., Angel Flores, Austin Homeland Security & Emergency Management Dept., Lisa Cortinas, City of Austin
InterVIEW your Strengths and Weaknesses, Jane Dvorak, APR, Fellow PRSA 
12:30–2:30 p.m. 

PRSA General Session with Jonathan Mildenhall

3–4 p.m.Kick-Start Your Career: Tips From New Professionals, Hanna Porterfield, Development Counsellors International, Emma Finkbeiner, Chicago Cubs, Robyn Rudish-Laning, Airports Council International - North America
#MeToo and Smoldering Crises: Communicating When Bad Behavior Threatens Your Company, Deborah Hileman, SCMP, Institute for Crisis Management

Choosing you Career Path: Well Begun is Half Done…Vanessa Charlton, Korn Ferry, Jeff Hunt, Pulse Point Group, Byron Henderson, State of Louisiana

Moderator: Lawrence J. Parnell, The George Washington University

Sponsored by: The George Washington University

Roll With Your Reputation: Sports PR
4: 15–5 p.m.Officer Discussions
  • Presidents and Vice Presidents
  • Secretaries and Treasurers
  • Publications and Student-Run Firms
  • Public Relations Liaisons, Webmasters and Historians

Monday, Oct. 8

7 a.m.–12 p.m.Registration
8–9:45 a.m. 

PRSA General Session with Robert Reich

10:15–12:15 p.m.Career Development Exhibition (Schools A-L)
12:15 a.m.–1:15 p.m.Special Session
Exhibitor Break
1:15–3:15 p.m.Career Development Exhibition (Schools M-Z)
5:30–8 p.m. 

"The Capital Gala" Awards Ceremony and Dinner

8–10 p.m. 

PRSA Diversity and Inclusion Mixer

Tuesday, Oct. 9

9:30–11 a.m.PRSA General Session with Ann Handley and Aria Finger.

Speakers, sessions and other Conference events are subject to change without notice.