(Banner graphic of PRSSA 2019 National Conference logo)

PRSSA 2019 International Conference

The Golden State of PR

San Diego | Oct. 18–22

International Conference Program

Friday, Oct. 18

9 a.m.–2 p.m.

Career Tours
Preregistration Required

9 a.m.–7 p.m.

Registration and Hospitality

2–2:45 p.m.

Student-run Firm Workshop

3–4 p.m.

Friday Keynote Session with Will Collie

4:30–5:30 p.m.

Waynesburg University – Building Golden Relationships
DePaul University – Networking Is So Fetch!

Stockton University – Taking the Lead in Professional Development: Successful Networking in the Local Community
LATAM with Universidad de San Martín de Porres/Universidad Argentina de la Empresa – How To Stay Connected Internationally
5:45–6:45 p.m.Chapter Presidents’ Leadership Workshop with Cheryl I. Procter-Rogers, APR, PCC, Fellow, MBA, MA

5:45–7 p.m.

PRSSA Adviser Session at the Manchester Grand Hyatt San Diego

7–8:30 p.m. 

"California Bonfire": Opening Night Celebration 

Saturday, Oct. 19

8 a.m.–4 p.m.Registration
8 a.m.–4 p.m.Hospitality
8–9 a.m. Continental Breakfast
9–11:30 a.m. 

Welcome, Awards, Chapter Roll Call and Keynote Address with Kaye Sweetser, APR+M, Fellow PRSA

12–1:15 p.m.Leadership Recognition Lunch
1:30–2:30 p.m.
  • Charging to LA: The New Los Angeles Chargers
  • Storytelling and Media Relations When the News Isn’t Good with Aileen Izquierdo and Heather Radi-Bermudez
  • A Galaxy Far Far Away – The Message Behind Star Wars: Galaxy's Edge with Suzi Brown
  • The Road to Innovation with Josh Grau
    Sponsored by Northwestern University Medill School

2:45–3:45 p.m.

4–5 p.m.
  • The GenZ Era: Learning the Intricacies of Social Media
  • What's Your Emergency: Staying Cool Under Pressure with Crisis PR with Holly Baird
  • Wandering Through the Treacherous Terrain of Travel PR
  • Career Hacks: New Paths to Success as a PR Professional with Matt Parnell, Jennifer Borba von Stauffenberg and Brandon Stigers
    Sponsored by George Washington University


Sunday, Oct. 20

7:45–9 a.m.
Breakfast with Champions for PRSSA

Sponsored by: Champions for PRSSA
7:45 a.m.–4 p.m.Registration
9 a.m.–1 p.m.Hospitality
9–10:50 a.m.

PRSA General Session with Bob Woodward

11:15 a.m.–12:15 p.m. 
  • Making Strides: The World of Beauty and Fashion PR
  • Changing Time Zones: The World of International PR
  • The Hidden World of PR with Brandi Boatner
  • Emotional Intelligence: Five Leadership Skills Comms Pros Must Know with Heathere Evans
12:15–2 p.m. 

Lunch on Your Own

2–3:50 p.m.PRSA General Session with Laura Ling and Military Panel
4–5 p.m.Officer Discussions
  • Presidents and Vice Presidents
  • Secretaries and Treasurers
  • Publications and Student-run Firms
  • Public Relations Liaisons, Webmasters and Historians

Monday, Oct. 21

7 a.m.–12 p.m.Registration

8–9:50 a.m.

PRSA General Session

10:00–11:30 a.m.

Career Development Exhibition

11:30 a.m.–12:30 p.m.

Exhibitor Break

11:30 a.m.–12:30 p.m.Special Session: The Hero Behind a Pop Culture Phenomenon with David Glanzer
12:30–2 p.m.Career Development Exhibition
5–7 p.m. 

Awards Ceremony and Dinner

7:30–9:30 p.m.

PRSA Diversity and Inclusion Celebration

Tuesday, Oct. 22

12:15–1:05 p.m.PRSA General Session with Debra Erickson and Rick Schwartz

Speakers, sessions and other Conference events are subject to change without notice.