(Banner graphic of PRSSA 2019 National Conference logo)

PRSSA 2019 International Conference

San Diego | Oct. 18–22

International Conference Program

Friday, Oct. 18

10 a.m.–2 p.m.

Career Tours
Preregistration Required 

10 a.m.–7 p.m.

Registration and Hospitality

2:30–3:15 p.m.

Regional Conference Workshop*
Attendance is required for 2020 Regional Conference Coordinators. 

Student-run Firm Workshop

3–4 p.m.

Friday Keynote Session with Will Collie

4:30–5:30 p.m.

Chapter Development Sessions

5:45–6:45 p.m.Chapter Presidents’ Leadership Workshop

5:45–7 p.m.

PRSSA Adviser Session

7–8:30 p.m. 

Opening Night Celebration 

Saturday, Oct. 19

8 a.m.–4 p.m.Registration
8 a.m.–4 p.m.Hospitality
8–9 a.m. Continental Breakfast
9–11:30 a.m. 

Welcome, Awards, Keynote Address and Chapter Roll Call

12–1:15 p.m.Leadership Recognition Lunch
1:30–2:30 p.m.
  • Charging to LA: The New Los Angeles Chargers
  • Get That Story: Creating Media Relations
  • Life Essentials
  • Saving the Planet One Press Release at a Time

2:50–3:50 p.m.

  • Behind the Scenes of Entertainment PR
  • Government Clearance Necessary
  • For the People: Navigating Non-Profit PR
  • The 9 to 5s of PR: The Difference in Agency and Corporate Life
4:10–5:10 p.m.
  • The GenZ Era: Learning the Intricacies of Social Media
  • What's Your Emergency: Staying Cool Under Pressure with Crisis PR
  • Wandering Through the Treacherous Terrain of Travel PR
  • The Diagnostics of Healthcare PR


Sunday, Oct. 20

8:30–9:45 a.m.
Breakfast with Champions for PRSSA

Sponsored by: Champions for PRSSA
8:30 a.m.–4 p.m.Registration
9 a.m.–12 p.m.Hospitality
10–11 a.m.

Keynote Address: Meet the Living Legends of Public Relations

11:30 a.m.–12 p.m. 
  • Making Strides: The World of Beauty and Fashion PR
  • Can I See ID: Everything You Need to Know About PR in the Beer and Wine Industry
  • Changing Time Zones: The World of International PR
  • Finding Your Golden Hour: A Look into Influencer Relations
12:30–2:30 p.m. 

PRSA General Session

3–4 p.m.
  • Rebooting the Systems
  • The World As We Know It: The Importance of Diversity in Public Relations and Communications
  • Listening to Trends
  • Session TBD
4: 15–5:15 p.m.Officer Discussions
  • Presidents and Vice Presidents
  • Secretaries and Treasurers
  • Publications and Student-run Firms
  • Public Relations Liaisons, Webmasters and Historians

Monday, Oct. 21

7 a.m.–12 p.m.Registration

8–9:45 a.m.

PRSA General Session

10:15–11:45 a.m.

Career Development Exhibition

11:45 a.m.–1 p.m.

Exhibitor Break

12–1 p.m.Special Session
1:15–2:45 p.m.Career Development Exhibition
5–7 p.m. 

Awards Ceremony and Dinner

7:30–10 p.m.

PRSA Diversity and Inclusion Mixer

Tuesday, Oct. 22

9:30–11 a.m.PRSA General Session

Speakers, sessions and other Conference events are subject to change without notice.