(Banner graphic of PRSSA 2016 National Conference logo)

PRSSA 2016 National Conference

Crossroads of Public Relations

Indianapolis | Oct. 21–25 |

National Conference Program

Friday, Oct. 5

10 a.m.–2 p.m.

Career Tours
Pre-Registration Required.
Limited slots available – first-come, first served  

12–7 p.m.

Registration and Hospitality

3–4 p.m.

Regional Conference Workshop*
Attendance is required for 2019 Regional Conference Coordinators. 

Student-run Firm Workshop

3–6:30 p.m.

Resume Critique
Pre-Registration Required.
Limited slots available – first-come, first served  

4–5 p.m.

Chapter Development Sessions

5:30–6:45 p.m.Chapter Presidents’ Leadership Workshop
5:30–6:45 p.m.

PRSSA Adviser Session

7–9 p.m. 

"Far Out in Austin" Opening Night Celebration 

Saturday, Oct. 6

8 a.m.–4 p.m. Registration
8 a.m.–4 p.m.Hospitality
8–9 a.m. Continental Breakfast
9–11:30 a.m. 

Welcome, Awards, Keynote Address and Chapter Roll Call

12–1:15 p.m.Chapter Presidents’ Lunch
1:30–2:30 p.m.Winning the Race: Political PR
Art of PR meets Big Data and Neuroscience, Ernest Duplessis, Northwestern University Medill School
PR Wears Prada
CEO of You 2.0 - Analyzing Your Digital Brand for Future Success, Jason Mollica, American University
2:50–3:50 p.m.The Art of Conflict and Crisis, Dr. Raquel Perez, Aileen Izquierdo, Heather Radi-Bermudez, Florida International University
Life Lessons They Never Taught You In College
Strategic Event Planning, Gary McCormick, APR, Fellow PRSA, GMc Communications, LLC
Taming the Media Monster, Dr. Joseph V. Trahan III, APR, Fellow PRSA, Trahan & Associates
4:10–5:10 p.m.Code for Communication
Not for PRofit, Michele Glaze, Boys & Girls Clubs of the Austin Area
PR Gets Festive, Brett Cannon, SXSW
Cure your Communication Skills: Healthcare PR, Rachel Henderson, Warschawski
5:30–8:30 p.m.

PRSA Diversity and Inclusion Mixer

Sunday, Oct. 7

8:15 –9:15 a.m.Breakfast with Champions for PRSSA
9 a.m.–3 p.m.Registration
9 a.m.–12 p.m.Hospitality
9:15–10:30 a.m.Keynote Address: Meet the Living Legends of Public Relations
11 a.m.–12 p.m. Roll With Your Reputation: Sports PR
Come Fly With Me: Airline PR, Katie Gatti, Southwest Airlines
Design Keeps Things in Line
InterVIEW your Strengths and Weaknesses, Jane Dvorak, APR, Fellow PRSA 
12:30–2:30 p.m. 

PRSA General Session with Jonathan Mildenhall

3–4 p.m.Special Session
4:20–5:20 p.m.Special Session
5:30–6:15 p.m.Officer Discussions
  • Presidents and Vice Presidents
  • Secretaries and Treasurers
  • Publications and Student-Run Firms
  • Public Relations Liaisons, Webmasters and Historians

Monday, Oct. 8

7 a.m.–12 p.m.Registration
8–9:45 a.m. 

PRSA General Session with Robert Reich

10:15–12:15 p.m.Career Development Exhibition (Schools A-L)
12:15 a.m.–1:15 p.m.Exhibitor Break
1:15–3:15 p.m.Career Development Exhibition (Schools M-Z)
5:30–8 p.m. Awards Ceremony and Dinner

Tuesday, Oct. 9

9:30–11 a.m.PRSA General Session with Ann Handley and Aria Finger.

Speakers, sessions and other Conference events are subject to change without notice.