(Banner graphic of PRSSA 2016 National Conference logo)

PRSSA 2016 National Conference

Crossroads of Public Relations

Indianapolis | Oct. 21–25 |

National Conference Program

Friday, Oct. 6

10 a.m.–2 p.m.

Career Tours
Pre-Registration Required

12–7 p.m.

Registration and Hospitality

3–4 p.m.Regional Conference Workshop

Student-run Firm Workshop
3–6:30 p.m.Resume Critique
Pre-Registration Required.  
4:15–5:15 p.m.

Chapter Development Sessions
 
Eastern Michigan University, Seemingly Im(Possible): Chapter Growth on a Non-Traditional Campus with DePaul University, Interns and the City: DePaul PRSSA Edition

Universidad de San Martin de Porres, Success in digital media: Improve your online presence as a PRSSA Chapter with Waynesburg University, PR Week Defeated: How to Host a Revolutionary Event

5:30–6:45 p.m.

Chapter Presidents’ Leadership Workshop, Ben Butler, Top Hat

5:30–6:45 p.m.

PRSSA Adviser Session sponsored by Meltwater

7–9 p.m. 

"Take Me Out To The Ball Game" Opening Night Celebration 

Saturday, Oct. 7

8 a.m.–4 p.m. Registration
8 a.m.–1 p.m.Hospitality
8–9 a.m. Continental Breakfast
9–11:30 a.m. 

Welcome, Awards, Keynote Address with Jon Iwata, and Chapter Roll Call

12–1:15 p.m.

Chapter Presidents' Lunch, Kyle Suba, Chevorlet Truck Communications

12–1:15 p.m.Fireside Chat
Pre-Registration Required.
1:302:30 p.m.

Sports Public Relations, Nikki Barjon, The Barjon Group

The Transformation of PR, Mike Fernandez, Burson-Marsteller

Heartbeat Heard ‘round the World: PR is Nonprofits Lifeline, Mary Klemenok, LSU Manship School of Mass Communication, Lori Steele, Louisiana Organ Procurement Agency, Kirsten Heintz, Louisiana Organ Procurement Agency

Message in Motion: Visual Storytelling, Ian Cohen, Weber Shandwick

2:50–3:50 p.m.

#FindYourPRStrong, Sharon Barbano, Saucony and Wolverine Brands

Inbound Marketing: Bringing the Customer to You, Meghan Keaney Anderson, HubSpot

Navigating Fake News, Thomas Fiedler, College of Communication, Boston University
 
Moderated by: Professor John Carroll, Boston University

Tips from New Professionals, Hosted by the New Professionals Section, Andrea Gils, University of Kentucky International Center, Veronica Mingrone, Canvas Blue, Chad Furst, Booz Allen Hamilton

Moderated by: Laura (Daronatsy) Fooks, Lockheed Martin

4:10–5:10 p.m.

Beyond the PR Stunt: Creativity in PR Jobs You Didn’t Know Existed, Michael DiSalvo, Ogilvy Public Relations

The Path to Public Relations: How to Land A Career in PR, Aaron Pickering, Cone Communications, Whitney Gray Bailer, National Institute for Children's Health Quality, and Alexa Manocchio, Fidelity Investments

Moderated by: Professor Larry Parnell, Program Director, Strategic Public Relations, The George Washington University

Let's Get Ethical: Interactive Panel, Ray Kotcher, Fellow PRSA, Ketchum and Don Wright, Ph.D, APR, Fellow PRSA, Boston University

The Social Age, Jason Rentner, Pro Football Hall of Fame
5:30–6:30  p.m.

Celebrity Focused Public Relations, Rita Tateel, The Celebrity Source

Taking the “Corporate” Out of Corporate Communications, Chris Bonelli, General Motors

Sponsored by General Motors

Surviving Year One: The Realities of Joining the World of PR, Laura Vellidis, Nebo Agency sponsored by Nebo Angency

Communicating In Style: Fashion Public Relations, Sharifa Murdock, Liberty Fairs

5:30–8:30 p.m.

PRSA Diversity and Inclusion Mixer

 Sponsored by Coca-Cola

Sunday, Oct. 8

8:30–9 a.m. Coffee with Champions for PRSSA
9 a.m.–3 p.m.Registration
9 a.m.–12 p.m.Hospitality
9:15–10:30 a.m.

Keynote Address: Meet the Living Legends of Public Relations, Nick Ashooh, APCO Worldwide, Patrice Tanaka, Joyful Planet LLC

11 a.m.–12 p.m. 

Sticking to the Brand, Jonathan Yohannan, Panera Bread

Pitching with Passion, Adam Ritchie, Adam Ritchie Brand Direction

Superhero Spokesperson, Dr. Joseph V. Trahan, III, APR, Fellow, PRSA, Trahan & Associates

Capital of Communication: Mastering Political Public Relations, Elizabeth Guyton, Massachusetts Governors Office, Michael DeFilippis, Direct Impact

12:30–2:30 p.m. 

PRSA General Session, Morgan Spurlock

3–4 p.m.

Special Session
Mitigating and Gladiating: Crisis Management, Judy Smith, Smith & Company
 
Moderated by: Justin Joseph

Monday, Oct. 9

7 a.m.–12 p.m.Registration
8–9:45 a.m. 

PRSA General Session with Innovative Entrepreneur Bea Arthur / Executive Development Coach AmyK Hutchens

10–11:00 a.m.

Special Session
Community from Tragedy: The Story of the Boston Marathon Bombing, T.K. Skenderian, Boston Athletic Association

Moderated by: Tim Sullivan, Spaulding Rehabilitation Center

11:15 a.m.–1:00 p.m.Career Development Exhibition (Schools A-L)
1:00–2:00 p.m.Exhibitor Break
2:00–3:45 p.m.Career Development Exhibition (Schools M-Z)
1:00–2:00 p.m.Corporate Social Responsibility: Doing Well by Doing Good Carol Cone, Carol Cone ON PURPOSE
5:30–8 p.m. "Happy 50th Anniversary PRSSA" Awards Ceremony and Dinner

Tuesday, Oct. 10

8–9:15 a.m."Boston Tea Party" Farewell Breakfast
9:30–11 a.m.PRSA General Session with Digital Marketing Expert Jay Baer

Speakers, sessions and other Conference events are subject to change without notice.