(Banner graphic of PRSSA 2019 National Conference logo)

PRSSA 2019 International Conference

The Golden State of PR

San Diego | Oct. 18–22

International Conference Program

Friday, Oct. 18

10 a.m.–2 p.m.

Career Tours
Preregistration Required

9 a.m.–7 p.m.

Registration and Hospitality

2–2:45 p.m.

Regional Conference Workshop*
Attendance is required for 2020 Regional Conference Coordinators. 

Student-run Firm Workshop

3–4 p.m.

Friday Keynote Session with Will Collie

4:30–5:30 p.m.

Chapter Development Session

Chapter Development Session
5:45–6:45 p.m.Chapter Presidents’ Leadership Workshop

5:45–7 p.m.

PRSSA Adviser Session at the Manchester Grand Hyatt San Diego

7–8:30 p.m. 

"California Bonfire": Opening Night Celebration 

Saturday, Oct. 19

8 a.m.–4 p.m.Registration
8 a.m.–4 p.m.Hospitality
8–9 a.m. Continental Breakfast
9–11:30 a.m. 

Welcome, Awards, Keynote Address and Chapter Roll Call with Kaye Sweetser

12–1:15 p.m.Leadership Recognition Lunch
1:30–2:30 p.m.
  • Charging to LA: The New Los Angeles Chargers
  • Get That Story: Creating Media Relations
  • Life Essentials
  • A Galaxy Far Far Away – The Message Behind Star Wars: Galaxy's Edge with Suzi Brown

2:45–3:45 p.m.

  • Behind the Scenes of Entertainment PR
  • Disruption: How the Industry Can Adapt to Succeed with Kimm Lincoln
  • For the People: Navigating Non-Profit PR
  • The 9 to 5s of PR: The Difference in Agency and Corporate Life
4–5 p.m.
  • The GenZ Era: Learning the Intricacies of Social Media
  • What's Your Emergency: Staying Cool Under Pressure with Crisis PR
  • Wandering Through the Treacherous Terrain of Travel PR
  • The Diagnostics of Healthcare PR


Sunday, Oct. 20

8:00–9:15 a.m.
Breakfast with Champions for PRSSA

Sponsored by: Champions for PRSSA
8:00 a.m.–4 p.m.Registration
9 a.m.–12 p.m.Hospitality
9:30–11 a.m.

PRSA General Session 1 with Bob Woodward

11:15 a.m.–12:15 p.m. 
  • Making Strides: The World of Beauty and Fashion PR
  • Can I See ID: Everything You Need to Know About PR in the Beer and Wine Industry
  • Changing Time Zones: The World of International PR
  • Finding Your Golden Hour: A Look into Influencer Relations
12:15–1:30 p.m. 

Lunch on Your Own

1:30–2:30 p.m.
  • Rebooting the Systems
  • The World As We Know It: The Importance of Diversity in Public Relations and Communications
  • Listening to Trends
  • Session TBD
2:45–4:15 p.m.PRSA General Session 2
4:30–5:15 p.m.Officer Discussions
  • Presidents and Vice Presidents
  • Secretaries and Treasurers
  • Publications and Student-run Firms
  • Public Relations Liaisons, Webmasters and Historians

Monday, Oct. 21

7 a.m.–12 p.m.Registration

8–9:30 a.m.

PRSA General Session 3

10:00–11:30 a.m.

Career Development Exhibition

11:30 a.m.–12:30 p.m.

Exhibitor Break

11:30 a.m.–12:30 p.m.Special Session: The Hero Behind a Pop Culture Phenomenon with David Glanzer
12:30–2 p.m.Career Development Exhibition
5–7 p.m. 

Awards Ceremony and Dinner

7:30–9:30 p.m.

PRSA Diversity and Inclusion Mixer

Tuesday, Oct. 22

9:00–10:30 a.m.PRSA General Session 4

Speakers, sessions and other Conference events are subject to change without notice.