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PRSSA 2019 International Conference

The Golden State of PR

San Diego | Oct. 18–22

TressaRobbinsTressa Robbins
Vice President, Media Contacts & Social Media Solutions
BurrellesLuce

Why Social Media is a Must
Presenter
Saturday, October 13
4 p.m. – 5 p.m.

A professional and social mentor, Tressa Robbins, BurrellesLuce vice president of media contacts and social media solutions, has been in the public relations and marketing business for over 20 years. Prior to joining BurrellesLuce in 1998 she held an array of public relations, marketing and communications-related positions.

A Missouri native, Robbins has long been active in public relations and regional business groups, including PRSA, currently serving as a board member of the St. Louis Chapter. She mentors students involved in PRSSA, serves as Professional Adviser for the Southeast Missouri State University PRSSA Chapter and is a member of the Champions for PRSSA. Robbins has been a guest speaker and panelist on traditional and social media strategies at a number of events and conferences. In addition, she is a frequent – and widely followed – commentator on media relations and social media for Fresh Ideas, the BurrellesLuce blog, and is a guest contributor to PRSA’s blog, comPRehension, as well as others. She is an ardent social media user, frequently participating in #PRStudChat and other industry-related Twitter chats, as well as Facebook and LinkedIn groups. You can follow her at @tressalynne.