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PRSSA 2019 International Conference

San Diego | Oct. 18–22

Nikki Barjonnikki
Global Strategist, Branding & Communications
The Barjon Group

Y'allywood: The Hollywood of the South
Presenter
Saturday, November 7
2:45 p.m. – 3:45 p.m.

As a leading strategist in Global Branding and Communications, Nikki Barjon has served as the managing director for one of the preeminent independent, integrated branding firms, headquartered in Atlanta, Ga. Barjon has developed an impressive track record for bringing a fresh eye and creative vision to a formidable list of clients. She has supported some of the most recognized brands in the world including, CBS, KingWorld Television where she was responsible for branding some of the world’s top syndicated programs including, Wheel of Fortune, The Oprah Winfrey Show, Martha Stewart Living, Inside Edition, Jeopardy, Dr. Phil and others. Additionally, Barjon led communications for Lifetime Television’s executing Public Relations and Corporate Communications for the network’s original movies, television specials and public affairs campaigns. She has also led Public Relations, Repositioning and Branding Strategies for NASCAR, Ford Motors, Bentley and the Olympics to name a few. Barjon is a trusted adviser to America’s top leaders and global influencers from the world’s leading corporations to leading global humanitarians to top entertainers.

As an industry game-changer, Barjon has now launched multiple global, award-winning campaigns. At only 24 years old she was hired to spearhead the national launch BET.com and by 26 she was already representing some of the biggest names in the industry. She later started The R Agency, an independent agency with billionaire business tycoon, Michael Roberts, where she helped brand and manage a $900 million dollar portfolio.

Also recognized as one of the nation’s leading crisis and positioning practitioners and has been called to be on hand for some of country’s most high profile crisis situations, including strategy and state of emergency communications for race relations and investigations including most recently, Ferguson, Mo., the Baltimore riots, the Charleston 9 shootings and deaths of the Chattanooga Marines, to name a few.

Credited with helping drive major brands, Barjon continues to be a powerhouse in strategic positioning for top tier corporate & A-list celebrity talent. She is called on to support some of the world’s largest brands with everything from navigating high profile personalities to C-suite executives in high-stakes communications and crisis management to rolling out integrated branding and Public Relations campaigns for today’s biggest stars. Her agency is known for its reputation of brilliantly navigating prominent clients and brands, including rolling out cutting-edge brand campaigns for Martin Luther King, The NFL, T.I., Ambassador Andrew Young, Bentley Motors, Nike, Russell Simmons and The Bob Marley Foundation, among others.

She was recognized globally as a Brand Innovator to Watch, as Atlanta’s Top Woman/Minority Owned firms and recently named a Corporate Brass Honoree in Atlanta, joining the ranks of Ambassador Andrew Young, Ludacris, Tyler Perry and Coach Tony Dungy, to name a few. 

Barjon is married with two children and resides in Atlanta, Ga.