(Banner graphic of PRSSA 2016 National Conference logo)

PRSSA 2016 National Conference

Crossroads of Public Relations

Indianapolis | Oct. 21–25 |

Carol Cone jay
Head of Public Realtions
Saucony and Wolverine Brands

Corporate Social Responsibility: Doing Well By Doing Good
Speaker
Monday, October 9
1:00–2:00 p.m.

Carol Cone, is CEO of Carol Cone ON PURPOSE (CCOP), a 21st century consultancy whose mission is to move social purpose to the center of business and brand strategy. At the core of CCOP is The Purpose Collaborative, a collective of over 30 agencies, boutiques and individuals, with deep purpose, CSR and sustainability capabilities from strategy to execution.

For over 25 years, Carol has embraced a commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact. Her groundbreaking work includes: Avon Breast Cancer Crusade, Reebok Human Rights Awards, American Heart Go Red for Women, American Lung Association Lung Force, PNC Grow Up Great, Microsoft YouthSpark and The Vaseline Healing Project.

She is also a recognized thought leader in social purpose, having conducted the world’s first research, then dozens of studies with business executives, citizens, employees and nonprofits to gain critical insights to inspire organizations to engage with society as wise business strategy.  She is a sought after speaker and media expert, sharing her insights on purpose branding, corporate citizenship, sustainability and CSR.

Carol served as the founder, CEO and Chairman of Cone, Inc., from 1980-2010. In 2007, PR Week called her "arguably the most powerful and visible figure in the world of Cause Branding."

In 2009, she was one of two US judges for the first PR Lions Awards at the Cannes Festival of Creativity. Her first book, Breakthrough NonProfit Branding was published in 2010.

Overall, Cone’s signature cause programs have raised more than $2 billion for various social issues.