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PRSSA 2016 National Conference

Crossroads of Public Relations

Indianapolis | Oct. 21–25 |

Lori Steele jay
Community Educator
Louisiana Organ Procurement Agency

Heartbeat Heard ‘round the World: PR is Nonprofits Lifeline
Saturday, October 7
1:30–2:30 p.m.

Lori Steele officially joined the life-saving team called the Louisiana Organ Procurement Agency (or LOPA) in 2010.  Before that, Lori worked in TV News.  She was a TV anchor and reporter for TV stations in the Lafayette and Baton Rouge areas.

Starting in 1999, Lori ‘unofficially’ became LOPA’s media liaison – helping to promote organ donation awareness when possible.  Lori fell in love with LOPA’s mission after covering a ‘Celebration of Life’ as a fledgling reporter.  At that event honoring a HERO – an organ donor -  she signed up to be an organ, eye and tissue donor and has helped to promote the cause ever since.   

In 2010, following a national competition for organ donation awareness, Lori was named ‘The Most Enthusiastic Employee’ award for her ‘outside the box’ efforts to gain attention for the cause.  Shortly after  that, Lori partnered with LSU.  Since 2012, Lori and more than 70 LSU students have added over 1,000 names to the Louisiana Donor Registry.  Together, more than 2,000 service hours have also been gifted to the cause of donation awareness.
LOPA’s Lori Steele is also one of the voices of ‘The Gifted Life’ podcast.  ‘The Gifted Life’ is the only podcast dedicated to organ, eye and tissue donation awareness.