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PRSSA 2016 National Conference

Crossroads of Public Relations

Indianapolis | Oct. 21–25 |

Sharon Barbano jay
Head of Public Realtions

Saturday, October 7
2:50–3:50 p.m.

Sharon Barbano, head of PR for Saucony, is an industry leader in strategic communications with 30 years of experience in corporate leadership positions. At Saucony, Sharon has applied her passion as a former world-class runner to communicate the brand’s award-winning running technologies while inspiring others to experience the transformational power of running.

Prior to joining Saucony 15 years ago, Sharon was Reebok’s Group Director for Women’s Global Marketing. Before that, she was Founder & President of the Women’s Sports Marketing Group, a PR agency that elevated the marketing power of women’s sports. The company’s clients included Nike; Reebok; General Foods; Hasbro; Ocean Spray; Timberland; and Avon, among others.

Sharon was presented with the Women’s Trailblazer Award by Running USA and is a recipient of the Woman of Distinction Award from the National Association of Women in Education. Barbano was named a 2016 Achilles Hero by the Achilles Foundation Sharon served as a Trustee of the Women’s Sports Foundation and was honored with the WSF President’s Award. She also serves on the Board of Directors of the Saucony Run for Good Foundation, established to help combat childhood obesity.

Sharon is the broadcast analyst for many of the nation’s top running events, including the Boston Marathon and is a member of the Track & Field Writers of America.

A former world class runner, Sharon competed in the 1984 U.S. Women’s Olympic Marathon Trials. She is a past U.S. 50K trail running champion and winner of the Finland and Long Island Marathons, among others. Sharon is also a winner of the Blackburn Challenge, one of the nation’s most prestigious open ocean kayak races, and has a black belt in Chinese Kenpo Karate.

Sharon is an executive and personal life coach, having trained at the Coaches Training Institute, an affiliate of Harvard Medical School. She has a B.A. in Sociology from Gettysburg College and a M.Ed. in Psychological Services from Springfield College in MA.