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Liberty University PRSSA Hosts First Masquerade Ball Fundraiser

December 10, 2014

LYNCHBURG, Va. (Dec. 10, 2014) — Nearly 250 students gathered at Liberty University Public Relations Student Society of America’s (PRSSA) first-ever Masquerade Ball, Nov. 6, raising over $1,100.

Planned and hosted by Liberty’s on-campus PRSSA Chapter, the event was designed to increase awareness and raise funds for future growth. Tickets were sold at $5 for singles and $8 for couples, and masks were offered at the door for $1.

A red carpet invited students into the Grand Lobby, as balloons, tinsel and streamers decorated the space. A harpist played as students trickled into the event and enjoyed hors d’oeuvres and punch.

“This was our first-ever Masquerade Ball, so we really had no idea what to expect. Fortunately, it was a hit with students,” Vice President Joshua Gordon said.

Guests enjoyed a mix of Top 40 hits from The Jake Ryan Trio, a Virginia Beach cover band, as they socialized with their peers, hit the dance floor and took pictures at a photo booth.

Event coordinators encouraged the crowd to use the hashtag #PRSSAball as they posted pictures from the event on social media. Two students won gift cards at the end of the night for posting quality pictures online.

“We had outstanding social media engagement during and after the event. It was the most social media engagement we have had all year,” Hannah Duke, director of social media, said.

After more than half of the previous executive board graduated, the leadership roles for Liberty PRSSA have been filled by much younger students. Despite the significant changes, the Chapter has continued to thrive, hosting numerous events and workshops for members.

“It blows my mind to think that this Chapter has become this prominent in such a short amount of time,” President Lauren Creekmore acknowledged.

The money from the Masquerade Ball will allow LU’s PRSSA Chapter to host other engaging student events in the future.

“It’s so encouraging to work really hard on an event and see all your hard work pay off. This time that payoff was hard cash,” Gordon said.

The Chapter plans to host another fundraiser in the spring that will be a Gatsby-themed affair. The proceeds from that event will go to a nonprofit that is to be announced.


Joshua Gordon
(217) 801-2009