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UVU PRSSA Hosts “The Man Behind the Cows”

November 11, 2016

OREM, Utah (Nov. 11, 2016)  ­­— Public Relations Student Society of America (PRSSA) Chapter at Utah Valley University (UVU) hosted the Chick-fil-A’s Director of Innovation & New Ventures, L.J. Yankosky on Sept. 21, 2016. All students, alumni and faculty were invited to attend the event at 7 p.m. on the UVU campus.

Yankosky’s presentation focused on corporate communication and innovation with a portion of the night dedicated to a question and answer period. He spoke about Chick-fil-A’s public relations/marketing strategy, customer service and their new, innovative designs. The event was live tweeted on the UVU PRSSA Twitter account for those who were unable to attend (@uvuprssa / #PRSSAlovesCHICKFILA).

“The event went so much better than I could have ever imagined,” said Alanna Cottem, UVU PRSSA, vice president of events. “LJ is a personable, top-tier professional and it was a pleasure to learn from him. We were fortunate we got to have him come out and speak with us.”

In his current role, Yankosky oversees a team whose focus is to help Chick-fil-A be more convenient to customers. His team does this through developing new and innovative efforts based on emerging societal and technological trends. Previously, Yankosky led teams that managed partnerships with the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game, College Football Playoff, Chick-fil-A Leader Academy high-school leadership program, College Football Hall of Fame and Chick-fil-A Fan Experience.

Yankosky graduated from Georgia Tech with a bachelor’s degree in Industrial and Systems Engineering. From there, he continued his education by performing research for NASA under a research grant for his master’s degree at Georgia Tech. Yankosky is also a former professional baseball player, and played four years for various professional teams.

For all event information visit the UVU PRSSA calendar.

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UVU’s PRSSA Chapter was established in October 2009. The UVU Chapter has more than 140 active students within their university and has received local, state and national recognition. The Chapter received the National Outstanding Chapter award in 2013. In addition to holding monthly professional development activities and programs, UVU PRSSA has received four Golden Spike Awards, including Best of Show and Utah’s Top PR Industry award. UVU’s PRSSA Chapter is integrated within UVU and its surrounding communities through service projects and professional development excursions.


Taylor Lundell

Vice President of Public Relations, UVU PRSSA