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Career Coach Melva Tate Speaks to University of Alabama PRSSA

December 8, 2016

TUSCALOOSA, Ala. (Dec. 8, 2016) — Melva Tate, human capital strategist and owner of Tate & Associates LLC, spoke to the members of the University of Alabama (UA) PRSSA Chapter on Tuesday, Sept. 27. Tate offered her knowledge and skills in regards to using time effectively and efficiently – something from which all students could benefit.

Within her company, Tate manages three divisions: Strategic Human Resources Partnerships, Career Touchdown and Melva Tate Speaks. These firms offer consulting services in career development to help organizations and individuals succeed. Her foundation is based off of “cultivating people and the place they work.”

Tate shared her “secret sauce” to success with UA PRSSA members: It all comes down to being a leader, and to be a leader, one must learn how to master the art of work-life balance.

“Leadership is the ability to develop a vision that motivates others to move toward a common goal,” Tate said.

Tate expressed how important it was to have the ability to say no and with no apology. In the collaborated section of her book, “No Free Press,” she noted how building bold boundaries equals a better you.

Tate’s S.P.E.E.D. process explains how to successfully hold a leadership role. The steps include scheduling, planning, using electronics, eliminating and delegating.

Tate wrapped up her presentation by leaving students with an answer to the question, “If you have already over-involved yourself and a great opportunity comes along that you can’t say no to, what do you do?”

“Picture life as a plate — something is going to have to fall off the side,” Tate said. “You’re going to have to make sacrifices.”

For more information on the UA PRSSA September meeting, please contact Jada Culver, or follow the event on Twitter.


About University of Alabama PRSSA Chapter:

The University of Alabama PRSSA Chapter strives to serve its members by enhancing their knowledge of public relations, by providing access to professional development opportunities and by helping to develop highly qualified, well-prepared public relations professionals.


Megan Perkins

Director of Public Relations

University of Alabama Tuscaloosa PRSSA