« More PRSSA News


Certificate in Principles of Public Relations Helps College Students Stand Out When They Start Out

October 14, 2016


CONTACT: Elizabeth McMillan, APR, 2016 Chair, Universal Accreditation Board

Phone: (678) 231-3443 Email: Elizabeth.McMillan@Fiserv.com

Certificate in Principles of Public Relations
Helps College Students Stand Out When They Start Out

Online Study Course Now Available,
Expanding Student and Professor Access to the Certificate

NEW YORK (Oct. 14, 2016) — The Universal Accreditation Board (UAB) is launching an Online Study Course to help college students and recent graduates prepare for the Certificate in Principles of Public Relations Examination, which is designed to test the foundational knowledge of those entering the public relations profession. Previously, students interested in pursuing the Certificate or professors interested in facilitating access to the program could prepare for the Examination only through an on-campus preparatory course at a participating college or university.

The Online Study Course offers 13 lessons about current KSAs (knowledge, skills and abilities) tested on the Examination. Each self-paced lesson module is presented by faculty subject matter experts, runs approximately 30 minutes and is followed by a quiz.

With the Online Study Course, students enrolled in public relations and related academic programs at any college or university can pursue the Certificate simply by getting a faculty adviser to approve their eligibility. Once students complete the course, they will take a computer-based Examination at Prometric testing facility. Those who achieve a passing score will receive the Certificate in Principles of Public Relations.

The Certificate tests students’ knowledge of concepts such as:

Since the UAB launched the program in January 2014, 153 students from 22 colleges and universities have received the Certificate. The Certificate contributes to the professional development of students when they start out, and helps them stand out among their peers. It also helps nurture the seed of lifelong learning and set the stage for students to think about Accreditation in Public Relations (APR) and other opportunities to grow as a professional throughout the course of their career.

“Setting yourself apart from dozens — or in some cases — hundreds of other job candidates is a challenge,” said Elizabeth McMillan, APR, 2016 UAB chair and director, corporate communications, Fiserv. “Employers recognize emerging professionals that have shown a clear dedication to their learning and craft, which the Certificate exemplifies. The new online course provides a learning option that works for today’s public relations students and helps them #StandOutInPR when they start out.”

To qualify for the Certificate Examination, students must be within six months of graduation (either before or after) from an accredited college or university whose degree is in public relations or a related area of study; be members of the Public Relations Student Society of America (PRSSA) or student member of another UAB participating organization such as the Florida Public Relations Association or the Southern Public Relations Federation; AND take a course specifically designated for Certificate preparation either online or on campus.


The UAB coordinates all activities related to the Accredited in Public Relations (APR) designation. The UAB was established in 1998 by a coalition of public relations professional organizations, and now includes the Agricultural Relations Council, Asociación de Relacionistas Profesionales de Puerto Rico, Florida Public Relations Association, Maine Public Relations Council, National Association of Government Communicators, National School Public Relations Association, Public Relations Society of America (PRSA), Religion Communicators Council and the Southern Public Relations Federation. Each organization contributes resources and senior-level volunteer members representing all segments of the public relations profession. More information about the Certificate and the Universal Accreditation Board is available at www.praccreditation.org.