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Temple University PRSSA hosts fourth annual TUInvite

May 3, 2017

PHILADELPHIA (May 3, 2017) — On Saturday, April 1, the Temple University Chapter of the Public Relations Student Society of America (PRSSA) hosted its fourth annual TU Invitational, where professionals in the public relations, marketing and communication fields shared their insights and advice to students. The event’s theme was “You as A Brand: Setting Yourself Apart from Your Competition.” The event focused on learning the skills needed to market your talents and leave a memorable mark on employers. The invitational was held at Temple University Tuttleman Learning Center from 10:30 a.m. to 3 p.m.

This year, the TU Invitational speakers included: Ike Richman, vice president of public relations at Comcast Spectacor; Justin Pizzi, vice president of sales and marketing of Saxbys Coffee; and Kate Shields, president of Vault Communications. Their different backgrounds brought interesting dynamics and talking points to the students.

“When setting yourself apart from others, take time to learn all about the business, and do that by taking advantage of opportunities”, Richman said.

He explained that when students are able to make themselves invaluable to a company by learning about the different functions of the organization, an appreciation of their work could be gained.

Students also had the opportunity to have an open discussion with the speakers about branding.

“Branding has many parts to it,” Pizzi said. “It involves working on the company message, who the company is, what they do and how they make people feel.”

The speakers were able to share their personal stories of the paths that got them to their positions in the field today. They shared tips about how to stand out and what it takes to be successful. The conversational atmosphere allowed students to actively engage with the professionals and connect on a personal level.

When it comes to personal branding, all the speakers expressed that honesty, working hard and being kind to others will be important in the end.

“Authenticity is a superpower,” Shields said. “Focus relentlessly on who you are and your journey. A lot of times people are afraid to be unconventional. Be bold and take risks.”


About the Temple University Chapter

The Public Relations Student Society of America (www.prssa.prsa.org) is an organization for students interested in public relations and communications. The organization focuses on developing superior leadership skills, building an engaging network between students and professionals, and giving back to the community each Chapter is associated with. PRSSA includes more than 11,000 student members and advisers, and is active at more than 300 colleges and universities. The Temple University Chapter is associated with the Philadelphia Chapter of the Public Relations Society of America.


Marissa Piffer