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With Purpose Partners with PRSSA for the 2018 Bateman Case Study Competition

July 25, 2017

NEW YORK (July 26, 2017) — The Public Relations Student Society of America (PRSSA) will challenge participants of the 2018 Bateman Case Study Competition to develop, launch and promote a public relations campaign for With Purpose, a youth-led movement dedicated to making sure kids with cancer have better treatment options.

With Purpose educates the next generation of childhood cancer advocates and allows them to play a leading role in the solution. The organization is dedicated to creating awareness around the lack of treatments available for kids with cancer and to showing the world the power of young voices. Ultimately, With Purpose draws attention to three distinct pain points in the complex problem of advancing treatment for kids with cancer including failure to fund, failure to pursue breakthroughs and market failures.

“All cancer patients should have the same opportunities for safe and effective treatment options, including children,” said PRSSA 2017–2018 National President Andrew Cook. “By participating in this Competition, I know our PRSSA students will use their creativity to help raise awareness of childhood cancer treatment options.”

Erin Benson and Mike Lee started With Purpose after they discovered their 2-year-old son, Sam, had brain cancer and no treatments available would save his life. Although they had ideas about what With Purpose could be, it was the young people in their lives that took up the cause and made the organization what it is today.

“We have seen the power of young voices and are honored to share the story of our son and the organization he inspired with public relations students from around the country,” said With Purpose Founders Erin Benson and Mike Lee. “I believe the partnership between With Purpose and the PRSSA will have a profound impact on the state of childhood cancer treatment in the US,” said Erin Benson.

The Bateman Case Study Competition originated in 1973 as a National Case Study allowing PRSSA members to exercise the analytical skills required for public relations problem solving. In 1983, the name of the Competition was changed to honor the late J. Carroll Bateman, APR. Bateman was a past president of the Public Relations Society of America (PRSA) and was instrumental in the founding of PRSSA.

For additional information and updates about the PRSSA Bateman Case Study Competition, visit www.prssa.prsa.org/scholarships-and-competitions/bateman-competition/.

About the Public Relations Student Society of America (PRSSA)
The Public Relations Student Society of America (www.prssa.prsa.org) is the foremost organization for students interested in public relations and communications. Founded in 1968 by its parent organization, the Public Relations Society of America (PRSA), PRSSA includes more than 10,000 student members and advisers, and is active at more than 340 colleges and universities.

About With Purpose
With Purpose is a nonprofit organization dedicated to making sure kids with cancer have access to safe, effective treatment options by empowering youth and community leaders to take action. Childhood cancer is currently the leading cause of death from disease among children in the U.S. For many pediatric cancers, there has been little to no advancement for treatment since the 1970s, which is one of the reasons why one in five kids diagnosed with cancer in the U.S. today will not survive. Even current life-saving treatments often result in long-term, costly medical issues for children who do survive. At With Purpose, we know with the right resources and energy, we can do better. We invest in the power of young people to change the world, and believe it will be the next generation of leaders that will change the story for childhood cancer treatment in the U.S.