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PR From Peru: The First Regional Conference in Latin America

June 15, 2018

LIMA, PERU (April 19, 2018) – For the first time in Latin America, the Peruvian Chapter of the Public Relations Student Society of America (PRSSA) was elected to host “PR from Peru”, a PRSSA Regional Conference held on April 19 and 20. This event became a great stage to showcase the relevance of Public Relations in South America and talk about the diversity of the Peruvian culture.

PRSSA Chapters from Columbia, Peru and the United States were represented at the conference, culminating for a stellar turnout. They were able to learn from renowned professionals and had the opportunity to broaden their network.

The first day began at 9 a.m. with the presentation of Patricia Bobadilla Terán, current Professional Adviser of PRSSA Universidad de San Martín de Porres (USMP) who spoke about the profile of a public relations professional in Peru. The second speaker, Nadia Castro, leader of internal communications at Ministerio De Educacion, explained the importance of having excellent personal branding through individual experiences. Finally, Isabella Falco, director of communications for Brand Peru, spoke about the relevance of the publics and the cultural diversity.

“It was an honor to have attended this conference, it was the first time that many of us attended a PRSSA event”, said Andrea Nieves, Public Relations Coordinator of  UdeM PRSSA. “I really enjoyed the presentations because they touched on topics related to our current situations we share as neighboring countries. We were also able to meet members from other Chapters and share culture issues and much more”.

The second day started a little after 9 a.m. with the panel: “Casos de éxito de Responsabilidad Social” (“Social responsibility success stories”) which was moderated by Milagros Zamudio, an expert on sustainability issues; and comprised of Leyla Perea, Miguel Narvaez, and Ricardo Cuba. The final presentation was directed by Estela Roeder, communication consultant of the Interior Ministry, who talked about how the State handles its communications.

USMP PRSSA Immediate Past President, Paola Valdez emphasized the importance and relevance this event had for her, “This Regional Conference meant the end of my PRSSA career and surely became one of the best experiences of my life.  I enjoyed the constant challenge of exercising my public relations skills by cultivating an international event.”


Universidad de San Martín de Porres Chapter of PRSSA was founded in 2014. It has more than 50 members and pledges to educate Public Relations and Communications students, giving them the necessary tools to develop professional skills. The Chapter was recognized as a Star Chapter by PRSSA National in 2017.


For more information:

Jose Huamán | Public Relations Coordinator | josehuaman.12@outlook.com