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November 13, 2018

CONWAY, Ark. (Nov. 13, 2018) — On Oct. 4, 2018, the University of Central Arkansas’ Chapter of PRSSA (Public Relations Student Society of America) hosted a virtual panel discussion with five of General Motors’ (GM) youngest public relations professionals.

Leah Seay, Trevor Thompkins, Libby Wall, De’Andra Roberts and Raeven Henry spoke to UCA public relations students about how their internships at GM led them to work as full-time public relations professionals at the multinational Fortune 10 Company based in Detroit.

As recent college graduates still in their twenties, panelists gave students advice on how to prepare for life as a public relations professional to navigating the workplace and interacting with your peers.

“Be OK with being uncomfortable,” said Leah Seay, of Buick-GMC Communications. “A good thing about PR is that a lot of our skills are transferable. Show future employers how you can transfer those skills,” she continued.

When asked about workplace anxieties, Libby Wall, who works in Internal Communications Finance, said, “Things aren’t always going to move in your favor. It’s OK to be the new person who’s learning. It’s OK to not always be right.”

When asked what advice they would give undergraduate students interested in pursuing careers in corporate communications, Trevor Thompkins, of GM’s Internal Communications and Manufacturing, shared, “One thing that would have helped me in college would be focusing more on the news cycle. Make sure you are staying current and up-to-date.”

When students asked what they could do at work to set themselves apart, De’Andra Roberts, of Chevrolet Truck Communications and former Louisiana State University PRSSA Chapter president, said to, “Be the first one in and the last one out. Work really hard. Volunteer even when you don’t need to.” The GM professionals also spoke about the general aspect of being a public relations practitioner.

Raeven Henry, of Internal Communications, Intranet Employee Engagement and Global Ethics and Compliance Communication, shared it is important to, “Never lose sight of what it feels like to be a consumer. Think about how you would perceive your message if you were someone who knew nothing about PR.”

By using the hashtag #GMvirtualpanel, attendees were able to live-tweet the panel discussion. In reflection of the Chapter’s event, UCA PRSSA member Amber Roessler feels, “It was refreshing to hear from professionals so close to my own age. They really gave me confidence in the skills I’m developing, and helped me to feel hopeful about my own future.”



The UCA Chapter of the Public Relations Student Society of America (PRSSA) provides students with the opportunity to learn more about public relations, to apply that knowledge in practical situations and to support one another in a professional and social environment. The club’s activities include providing public relations work for various organizations, sponsoring speakers, supporting students in the major and creating community connections that enhance employment opportunities. Through these activities students have the ability to network with peers and industry professionals to gain a well-rounded perspective on their chosen career field. For additional information about UCA PRSSA, visit www.prssauca.wordpress.com.



Riva Brown, Ph.D., Chapter Faculty Adviser


(501) 450-3655


Carter Broussard, Chapter President


(337) 577-8199