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Capstone Agency, GrandPR and BYU PRSSA Selected to Host 2019 CreateAthon Events

December 19, 2018

 

NEW YORK (Dec. 18, 2018) — PRSSA is proud to announce that Capstone Agency, GrandPR and BYU PRSSA are selected to host 2019 CreateAthon events on behalf of the Society. These Nationally Affiliated Student-run Firms we’re selected based on applications and past experiences. Capstone Agency and GrandPR are returning hosts of this program.
CreateAthon is a 24-hour marathon to develop a campaign for a nonprofit organization. Selected firms will work with nonprofit organizations from their own communities to develop campaigns utilizing marketing techniques, public relations strategies, creative digital/broadcast tangibles, and more. PRSSA is pleased to work with selected Nationally-Affiliated Student-run firms and their schools to continue growing CreateAthon as a National Initiative.
“It’s exciting to see Firms challenge their students with more professional development opportunities outside of traditional client work,” PRSSA National President Ashleigh Kathryn said. “Many universities implement student-run agencies and firms, but PRSSA National Affiliation offers a competitive edge with opportunities such as CreateAthon that expand creativity and collaboration.”
PRSSA is currently expanding its National Affiliation program. This past fall, six Student-run Firms were approved as Nationally Affiliated. This increase will allow more firms to become eligible to apply for CreateAthon events in the next coming year.
CreateAthon was founded in 1998 by Riggs Partners, a marketing consultancy in Columbia, South Carolina. It has grown from a single-market event to a 501(c)(3) organization that has attracted more than 100 marketing and communications firms, universities, corporations and professional clubs as official CreateAthon partners. Cumulatively, CreateAthon has helped more than 1,500 nonprofit organizations in the United States, Canada and the United Kingdom by delivering pro bono marketing projects valued at more than $24 million.
Though there are more than 100 Student-run Firms around the country operated by PRSSA Chapters, only those operating at the highest level are Nationally Affiliated. These firms have successfully gone through an application process to ensure the firm is strong in three areas: PRSSA/PRSA connection, a high level of professionalism and an effective structure.
About the Public Relations Student Society of America
The Public Relations Student Society of America (www.prssa.org) is the foremost organization for students interested in public relations and communications. Founded in 1968 by its parent organization, the Public Relations Society of America (PRSA), PRSSA includes more than 10,000 student members and advisers, and is active at more than 330 colleges and universities.
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Contact:
PRSSA National President
Ashleigh Kathryn
vpprofessionaldev@prsa.org

NEW YORK (Dec. 19, 2018) — PRSSA is proud to announce that Capstone Agency, GrandPR and BYU PRSSA are selected to host 2019 CreateAthon events on behalf of the Society. These Nationally Affiliated Student-run Firms we’re selected based on applications and past experiences. Capstone Agency and GrandPR are returning hosts of this program.

CreateAthon is a 24-hour marathon to develop a campaign for a nonprofit organization. Selected firms will work with nonprofit organizations from their own communities to develop campaigns utilizing marketing techniques, public relations strategies, creative digital/broadcast tangibles, and more. PRSSA is pleased to work with selected Nationally-Affiliated Student-run firms and their schools to continue growing CreateAthon as a National Initiative.

“It’s exciting to see Firms challenge their students with more professional development opportunities outside of traditional client work,” PRSSA National President Ashleigh Kathryn said. “Many universities implement student-run agencies and firms, but PRSSA National Affiliation offers a competitive edge with opportunities such as CreateAthon that expand creativity and collaboration.”

PRSSA is currently expanding its National Affiliation program. This past fall, six Student-run Firms were approved as Nationally Affiliated. This increase will allow more firms to become eligible to apply for CreateAthon events in the next coming year.

CreateAthon was founded in 1998 by Riggs Partners, a marketing consultancy in Columbia, South Carolina. It has grown from a single-market event to a 501(c)(3) organization that has attracted more than 100 marketing and communications firms, universities, corporations and professional clubs as official CreateAthon partners. Cumulatively, CreateAthon has helped more than 1,500 nonprofit organizations in the United States, Canada and the United Kingdom by delivering pro bono marketing projects valued at more than $24 million.

Though there are more than 100 Student-run Firms around the country operated by PRSSA Chapters, only those operating at the highest level are Nationally Affiliated. These firms have successfully gone through an application process to ensure the firm is strong in three areas: PRSSA/PRSA connection, a high level of professionalism and an effective structure.

About the Public Relations Student Society of America

The Public Relations Student Society of America (www.prssa.org) is the foremost organization for students interested in public relations and communications. Founded in 1968 by its parent organization, the Public Relations Society of America (PRSA), PRSSA includes more than 10,000 student members and advisers, and is active at more than 330 colleges and universities.

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Contact:

PRSSA National President
Ashleigh Kathryn
vpprofessionaldev@prsa.org