Bateman Updates

May 23, 2012

The final results of the Bateman Case Study Competition are posted online.

PRSSA 2012 Bateman Competition Winning Summaries

April 23, 2012

The results of the first round of the Bateman Case Study Competition judging are posted online.

Thank you to all teams for participating. Although this is a competition, the main purpose is to provide a learning opportunity. PRSSA Headquarters hopes all teams gained valuable experience from their hard work. Score sheets will be mailed to all teams by Monday, April 30.

March 6, 2012

As we approach Thursday, March 29, 2012 – the deadline for PRSSA headquarters to receive four completed copies of your Bateman Case Study Competition entry – below is information regarding the judging process and awards. Also note several tips for creating a successful entry. Do not forget: Websites, including social media accounts, associated with a team’s campaign should no longer be active in accordance with the Bateman rules and regulations.

January 5, 2012

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December 20, 2011

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December 16, 2011

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December 7, 2011

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December 5, 2011

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December 5, 2011

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November 22, 2011

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November 14, 2011

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November 4, 2011

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September 16, 2011

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August 23, 2011

Intent-to-enter forms are due Oct. 28. If you have questions after reviewing the Competition documents, contact PRSSA Headquarters.

Intitial Announcement

Childhood obesity has tripled in the past 30 years. Today, one in three children is obese. The issue has become a significant public health problem in the United States; many health officials and experts consider childhood obesity an epidemic.

The 2012 Bateman Case Study Competition goals are to increase awareness among children, teenagers and their parents of the serious short and long-term consequences of obesity, inform them of the steps they can take to adopt a healthier lifestyle and provide incentives to take action now.

The client-of-record for this competition is United Way Worldwide. The sponsor is General Mills. Teams will need to identify and partner with their local United Way and may also partner with one or more local organizations with similar missions and goals to create a local cause-related public relations campaign. The campaign should aim to reverse the rising trend of childhood obesity in a sustainable way by advocating for healthy lifestyles through education, outreach and other tactics.

Questions?

If you have any additional questions about the 2012 Bateman Case Study Competition, contact Amy Ovsiew (amy.ovsiew@prsa.org).