(Banner graphic of PRSSA 2019 National Conference logo)

PRSSA 2019 International Conference

The Golden State of PR

San Diego | Oct. 18–22

Andrea Farmer, APRand
Associate Director of Strategic Initiatives

Get Your Head in the Game
Sunday, October 23 
3:00 p.m. – 4:00 p.m.

As associate director of strategic initiatives for the National Collegiate Athletic Association, Andrea Farmer, APR, tells the story of how college sports are creating a pathway to opportunity for student-athletes. In her role, Farmer works with internal stakeholders and agency partners to develop communications plans, strategies and tactics that educate and build relationships with the Association’s target audiences.

Prior to joining the NCAA, Farmer was a senior account director at Borshoff, one of Indiana’s largest communications and marketing agencies. At Borshoff, Farmer directed large accounts and oversaw marketing communications projects for the Indiana Department of Transportation, the City of Indianapolis, J.D. Byrider, Starbucks and GTECH/Lottomatica, among others. Farmer also managed crisis communications and served as the primary media contact for Community Hospital in Munster, Indiana, when the hospital encountered the first U.S case of Middle Eastern Respiratory Syndrome (MERS) in 2014.

Winner of multiple local, regional and national industry awards, Farmer is accredited in public relations by the Public Relations Society of America and is president of the Hoosier Chapter of PRSA. Additionally, she serves on the board of directors for Girls Inc. of Greater Indianapolis. She graduated magna cum laude from Ball State University, where she majored in public relations.