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PRSSA 2019 International Conference

The Golden State of PR

San Diego | Oct. 18–22

kayeKaye Sweetser, APR+M, Fellow PRSA
San Diego State University

Welcome, Awards, Keynote Address and Chapter Roll Call
Saturday, Oct. 19
9–11:30 a.m.

Kaye Sweetser, Ph.D., APR+M, has 20 years of public relations experience and more than a decade in the classroom.

As one of the most prolific scholars in online public relations, Dr. Sweetser's research agenda focuses on how practitioners use digital media.

Since 1996, Dr. Sweetser has been practicing military public affairs – first as an active duty enlisted Navy mass communication specialist (1996-2001) and then as a commissioned Navy Public Affairs Officer (2001-present). In 2007, she worked as media officer on a campaign that earned PRSA’s highest honor, the Silver Anvil, in the government crisis communication category. In 2011, she won a second Silver Anvil as the advisor for the iCount campaign. In 2015, she won a Silver Anvil Award of Excellence for her part in the Rim of the Pacific Exercise and work on the media assessment for the event. Dr. Sweetser will be promoted to the rank of commander in the U.S. Navy Reserve in 2016.

It is worthy to note that Dr. Sweetser is a battle-tested public relations practitioner, having served as a mobilized Reservist at the headquarters for the war in Afghanistan for seven months in 2011.

As an academic, Dr. Sweetser believes the strongest assets she brings into her classroom are her real experiences from her own practice of public relations.

In 2010 while at the University of Georgia, she advised the winning team of students in PRSSA’s Bateman Case Study Competition. She won numerous teaching awards and served as a Research Fellow for the Society of New Communications Research in 2008.

Dr. Sweetser was Accredited in Public Relations in 2006, and later adding the Military Communication specialization to become APR+M in 2010. From 2013-2015, Dr. Sweetser served on the Universal Accreditation Board as the Research Work Group Chair.

Dr. Sweetser joined the rich legacy in the public relations program at San Diego State University in fall 2014. She is an associate professor.

In 2015, Dr. Sweetser assumed duties at SDSU as the faculty advisor for the Public Relations Student Society of America. She also serves as the Program Coordinator for the JMS Military Master's Degree Program.

She earned an associate’s degree from Tidewater Community College in Virginia Beach, Virginia, and a bachelor’s degree from Old Dominion University in Norfolk, Virginia. Her master’s and doctoral degrees are from the University of Florida. Go Gators.

To learn more about Kaye Sweetser, Ph.D., APR+M, Fellow PRSA, please visit http://www.kayesweetser.com/cv/