Bateman Updates

May 23, 2013

PRSSA 2013 Bateman Competition Winning Summaries

    First Place: Loyola University New Orleans (campaign summary PDF)
    Second Place: Kent State University (campaign summary PDF)
    Third Place: North Dakota State University (campaign summary PDF)

April 15, 2013

The first phase of judging results for the Bateman Case Study Competition is now available online.

Finalist teams will receive information about the second round of judging soon.

Thank you to all teams for participating. Although this is a competition, the main purpose is to provide a learning opportunity. PRSSA Headquarters hopes all teams gained valuable experience from their hard work. Score sheets will be mailed to all teams by Wednesday, May 1.

March 19, 2013

As we approach Friday, March 29 – the deadline for PRSSA headquarters to receive four completed copies of your Bateman Case Study Competition entry – below is information regarding the judging process and awards. Also note several tips for creating a successful entry.

Websites, including social media accounts, associated with a team’s campaign should no longer be active in accordance with the Bateman rules and regulations. These websites and accounts may be re-activated/updated after the honorable mention and finalist teams are announced on April 15.

February 25, 2013

Thursday, February 28, is the last day of the implementation phase of your Bateman Case Study Competition campaign.

Please be sure to complete the following by 12:01 a.m. ET on Friday, March 1 or risk disqualification:

Note: teams may reference media coverage that occurs after February 28 as long as the tactic that generated the media coverage was completed in the appropriate February timeframe.

Your team must submit four copies of your entry to PRSA Headquarters no later than 5 p.m. ET on Friday, March 29.

The three finalist teams will be announced on the PRSSA website on Monday, April 15. Those three teams will be notified and provided explanations for the second round of judging, which will occur on Friday, May 10.

Learn more about what is required for the entries and a complete explanation of the judging process in the Campaign Rules and Guidelines.

January 31, 2013

Tomorrow, February 1, starts the implementation of your Bateman Case Study Competition campaigns.

Please remember the following information:

January 14, 2013

As we approach the month of February and teams make final preparations for their campaign implementation, please keep in mind the following information.

Social Media Usage
Teams are encouraged to fully utilize any social media platforms during the implementation phase of the campaign. However, these accounts and information cannot be publicly accessible before February 1 or after February 28. Teams must delete/remove any accounts or posts published by the Bateman team by this February 28 cutoff. Violation of these time limits is grounds for disqualification. Content re-posted (such as a retweet or re-pin) by a third party is not subject to these rules.

Team Changes
If your team needs to remove or swap a person on your team, you may do so until January 31. Email Amy Ovsiew to make this change.  

Teams may not spend more than $300 (expense limit) on the campaign. The money is not provided by PRSSA. The value of in-kind donations cannot exceed $1,000. Your completed entry must include separate, itemized lists of expenses and in-kind donations, including the cost of producing your entry. 

November 16, 2012

Please note the following updates:

Intitial Announcement

Bullying, both in person and online, has become a critical issue in recent years due to the rise of social media, as well as the rise in socioeconomic, cultural and religious differences as the United States becomes increasingly diverse.

The short- and long-term effects of bullying can be substantial – for the bully, the victim and even those who witness bullying. Bullying can lead to development issues, mental health disorders, sleep problems, school attendance issues and decreased academic performance.

The goals of the 2013 Bateman Case Study Competition goals are to increase awareness among children, teens, parents and other key audiences of the serious short- and long-term consequences of youth bullying (bullying between the ages of 10-19), and inform these audiences of the steps they can take to help prevent and report bullying.


If you have any additional questions about the 2012 Bateman Case Study Competition, contact Amy Ovsiew (