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Robin M. Urbanski Memorial Scholarship

Deadline: May 26, 2017

Award: $1,000

This scholarship is designed to honor a student for his/her mentoring of others and his/her commitment to public relations.

The Nominee

  • Must be entering his or her junior or senior year in college in fall 2016
  • Must be a major in public relations, journalism, or a related field
  • Must be studying to prepare for a career in public relations
  • Must possess a minimum overall GPA of 3.0 on a 4.0 scale
  • Must be attending a four year accredited institution
  • Must be in good standing as a member of a PRSSA Chapter

Application Materials

The PRSA Foundation is proud to present the new electronic scholarship application process. Using the electronic application process, you only need to fill out ONE universal application. If a particular scholarship calls for more details or a writing sample, you simply attach the requested information to the specific application. 

To apply for this award, submit the following materials:

  • Completed scholarship application.
  • One recommendation letter made by someone other than the applicant who can address the ways the applicant has helped others in their career and professional development, and how that individual has demonstrated their potential to be a strong mentor of others in the field of public relations, in a letter of no more than two pages.
  • Essay of no more than two pages, written by the applicant, explaining the applicant’s commitment to a public relations and a career in the industry.
  • Current resume.
  • Official academic transcript.

Make sure all materials are error free and thoroughly proofread. All application materials must be posted to the electronic application portal by May 26, 2017. Incomplete or late applications will not be considered.

About Robin M. Urbanski

Robin M. Urbanski-Janikowski was a seasoned public relations professional, well respected by national media and her internal clients, for her responsiveness, tenacity and candid approach.

Most recently, Robin was a senior media relations manager, for United Airlines. There, she led all consumer-related media issues, including having a United pilot known for his customer service featured on the front page of the Wall Street Journal, and on all three network morning news shows in the same week.

Prior to joining United, Robin was a media relations manager at Tellabs, a manufacturer of telecommunications network equipment. There, she provided the company business-to-business public relations support.

Robin also worked for McDonalds Corporation and for Ameritech, one of the regional Bell companies that became part of AT&T. She started her public relations career at Edelman, after graduating from University of Illinois.

Robin served as a member of the Board of Directors and as an Assembly Delegate for the Chicago chapter of the PRSA. This scholarship was established in Robin’s memory by her colleagues, family and friends after she passed away in August, 2011, at the age of 41, following a 14-month battle with cancer. Robin is remembered as someone who loved the field of public relations, a profession in which she excelled.

Past Winners

  • 2016 Stasia Foster, University of Alabama
  • 2015 Melanie Ford, Virginia Tech
  • 2014 Victoria Lawhorn, Indiana University
  • 2013 Caitlin Galeotti, Roger Williams University